India, China generate 46% biddable inventory in mobile advertising
2018/3/29 9:42:47
Supported by Vpon’s Trata DMP which possesses 60 million Asian tourists’ behavior data, the APAC Mobile Advertising Statistics and Trends Report throws light on the mobile behavior of Greater China (Mainland China, Hong Kong and Taiwan) tourists traveling to Singapore, Japan and Thailand, as well as the latest APAC mobile programmatic advertising statistics and trends.
Nearly one-third of Greater China tourists visit the same destination more than once per year, while Mainland China tourists has got the most frequent tourists. Particularly, one out of three Mainland China tourists who are defined as frequent tourists hit Singapore three times or above, taking up a larger proportion than tourists from Hong Kong (24%) and Taiwan (8%).